My friend Peter announced to a group of friends last week that he is going on a diet. He quickly saw the grave error he had made because whenever he goes to his favorite watering hole, he has to order Bud Light and endure questions about his diet.
He responds by telling everyone it's going well. And it is. He's switched to diet beer. His meals are diet meals, as pictured above. Just yesterday I saw him eating a diet brownie.